About Max & Soh Watches
Independent Watch Retailer — Based in Basingstoke, United Kingdom
MaxandsohWatches.com is an independent watch retailer founded by Ngoubi Maximillian Diangha with a clear mission: to make stylish, well-crafted timepieces accessible to everyone — without the inflated prices of traditional retail.
We offer a carefully curated collection of
fashion watches and accessories — from automatic mechanicals and sports chronographs to elegant moissanite-set designs and premium watch straps. Every product is hand-selected for quality, durability, and design.
Whether you’re buying your first watch or adding to a collection, you get the same commitment to quality, transparency, and customer service.
Our Story
Max & Soh Watches was founded in Basingstoke, Hampshire, with one goal: to bring well-crafted, stylish timepieces to everyday watch lovers — at prices that make sense.
Our founder,
Ngoubi Maximillian Diangha, saw a gap in the market. Mass-market fashion brands often compromise on quality, while traditional watch retailers charge premium prices for basic styles. Max & Soh Watches sits in between — offering carefully selected fashion watches that combine quality, style, and value.
Today, we serve customers across the UK and internationally, combining the personal service of a neighbourhood watch shop with the convenience of online retail. Every watch we sell is hand-selected, carefully inspected, and backed by our satisfaction guarantee.
Address: 44 Sidlaw Close, Basingstoke, RG22 5BJ, United Kingdom
Phone: +44 7506 608408
Email: admin@maxandsohwatches.com
What We Sell
Fashion Watches
Stylish, affordable timepieces for everyday wear — from automatic mechanicals and sports chronographs to elegant moissanite-set designs. Our watch range is sourced from trusted international manufacturers and fulfilled through our logistics partner, CJdropshipping, with warehouses in the UK, EU, US, and China. Full shipping details in our
Shipping Policy.
Watch Straps & Bands
Premium replacement straps compatible with Apple Watch (Series 3 and later) in leather, silicone, stainless steel mesh, and woven styles. All Apple Watch-compatible products are clearly labelled as third-party accessories — we are not affiliated with Apple Inc.
Watch Storage & Accessories
Quality watch boxes, rolls, and storage solutions to protect and display your collection.
Quality & Standards
Every product on our website is carefully selected and inspected before being listed for sale. We don’t cut corners and we don’t sell anything we wouldn’t wear ourselves.
Our Quality Process
- Manufacturer vetting — We only work with manufacturers who meet our standards for build quality, materials, and reliability
- Sample testing — Every product is sample-tested before being added to our catalogue
- Accurate descriptions — Product specifications, materials, and features are clearly and honestly described
- Real photographs — We use accurate product images so you know exactly what you’re buying
- Customer feedback — We actively monitor reviews and remove any products that don’t meet expectations
Full details of our quality standards are on our
Standards & Sourcing page.
Our Values
Transparency first. We tell you exactly how we operate — from where we source our watches, to how they’re fulfilled, to who we are and where we’re based. Our
Disclaimer and
Standards & Sourcing pages lay it all out.
Quality over quantity. We’d rather sell fewer watches at a higher standard than flood our shop with anything we can find. Every product is hand-selected and inspected.
Honest pricing. Our prices reflect fair value for the quality. No inflated RRPs, no fake “was” prices, no misleading discounts.
Customer satisfaction. A seamless experience from browsing to unboxing, backed by responsive support, a 30-day returns window, and clear policies that protect your rights under UK consumer law.
Ethical sourcing. All moissanite is lab-created and conflict-free. We source responsibly and we’re transparent about our supply chain. Full details on our
Standards & Sourcing page.
Delivery & Reach
We’re based in the UK and we ship worldwide.
Our watches and accessories are fulfilled through CJdropshipping’s global warehouse network (UK, EU, US, and China). UK delivery typically ranges from 4–25 business days depending on product availability and shipping method selected.
Every order includes tracking. Full details of shipping methods, handling times, transit times, and costs are on our
Shipping Policy page.
Independent Retailer
MaxandsohWatches.com is an
independent retailer. All brand names and trademarks appearing on our website (including Apple Watch) are the property of their respective owners and are used solely for product compatibility identification purposes. Their use does not imply any endorsement, sponsorship, or affiliation.
For full details, please see our
Disclaimer.
Our Policies
We’ve built a comprehensive policy framework to protect you at every stage of your purchase:
Get in Touch
We’re here to help — whether you need advice choosing a watch, have a question about an order, or just want to say hello.
Max & Soh Watches
Operated by: Ngoubi Maximillian Diangha
Business type: Sole Trader
Address: 44 Sidlaw Close, Basingstoke, RG22 5BJ, United Kingdom
Email:
admin@maxandsohwatches.com
Phone:
+44 7506 608408
Website:
www.maxandsohwatches.com
Response Time: Within 2 business days (Monday–Friday, 9am–6pm GMT, excluding UK public holidays)
© 2026 MaxandsohWatches.com — Sole trader operated in the United Kingdom. All rights reserved.
